My journey from an impact business in India to a world-class MBA

 

Daniela Gheorghe is one of our 2018-19 Skoll Scholars on the Oxford MBA. Natively from Romania, Daniela has lived and worked in India for the last seven years where she has helped numerous families gain access to affordable health and education. Here she describes her journey to Oxford.

It was 2008. I was on a plane to Germany. I just received an Erasmus scholarship to study at a German university for six months. I spent 30 minutes writing my application for the scholarship three months before. That’s how much it took me to accomplish this on my own: my first time flying, my first time out of Romania. There, while looking at the clouds, I understood that I could achieve anything I intend to achieve. If I set my mind on the goal, I can do anything (and fly anywhere)!

Above the clouds, in that minute, I understood my potential for the first time! I was 22.

But what if all children understand and realize their potential early? Imagine what that world would look like.

For the last four years, I have been serving poor parents’ aspiration. Families with a household income of less than $300 per month spend 13% of this income on education. What is their return on investment? Their return on primary education investment is very low as children spend five years in schools without being able to calculate, read or express themselves in the language of their books.

When aspirations meet willingness to pay, demand is defined and so, a market.

In 2014, I co-founded vChalk. At vChalk, we sell fun English learning activities on a mobile app to schools and parents for students to transition from learning English as a second language to being confident and expressive using it. Four years have passed; bootstrapping, improving the model, winning national and international competitions (we raised about $35,000 from different awards). We supported more than 80 teachers and 2500 students to catch up on foundation skills for learning. We tested a pricing model of less than $10 per year/child. We crossed a sales revenue of$12,000 in 2017. However, the business model was not ready for large scale.

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This is a classroom in a resource-limited school in Bangalore India. Parents aspire for their children to speak English, get a good job and a good salary. Teachers struggle to teach in English and ensure that foundation learning happens.

Before my time at vChalk, I worked in political marketing and the non-profit sector in Romania. When I came to India in 2011 for an internship through AIESEC I thought it was just for a few months.

Little did I know I would spend more than seven years in India.

This is the place I discovered social entrepreneurship. I knew it was for me. But seven years later, I still feel I don’t know how to solve the world’s most challenging problems.

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Daniela in Jaipur, Rajasthan, India. Picture is taken during her work at Jaipur Rugs, a company presented asa case by C.K. Prahalad in his book: The Fortune at the Bottom of the Pyramid.

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Daniela’s room in 2011, in a women’s hostel in Jaipur, Rajas than, India while working at Jaipur Rugs. On the wall, spot the postcard depicting an aerial view of Oxford University. Jaipur Rugs connects more than 40,000 artisans with high quality markets in USA and Europe while creating timely handmade carpets.

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Daniela in a village around Jorhat, Assam, India. Picture is taken during her work at ERC Eye Care, a social business offering affordable eyeglasses and ophthalmological services to rural families in this “tribal” state of North-East India.

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Daniela’s office in ERC Eye Care in Assam, India. Daniela supported the start-up to raise its first impact investment of $100,000.

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Daniela on the field on a regular day in a waste management company in Telangana, India. As a Frontier Market Scout, Daniela worked to improve the operations of Waste Ventures, a for-profit impact business that transforms organic waste into soil conditioner and sells to farmers. More on Daniela’s journey in India, before she started her owned-tech company, here.

I am honored to be in Oxford. Honored and privileged. Just four months ago I couldn’t imagine that I would be here. It is so incredible how life turns around.

But why am I here?

Firstly, I’m here to take a step back. I’m here to try to understand what I can do better to positively impact more children. I’m here to learn about systems thinking and I understand that I can do so much; more than being a start-up founder. I’m here to discover where I can place myself in my next role to see my work have long-term positive impact on low-income families.

On a personal level, I seek to be happy with my work every day. I want to be a doer and dedicate my hard work to something meaningful that empowers people. I need to grow myself as a person, to learn to pace my efforts, to become more diplomatic and wiser so that I learn from failures. This MBA will help me grow. It will hone my financial and business skills too.

Finally, Oxford adds weight to my voice. It gives me a chance to be heard in important decision-making forums for change at a large scale. It gives me a chance to join some of the greatest minds out there to tackle the world’s most difficult problems.

I am here to reach my full potential. To build connections, gain learning and gather insights that will last a lifetime.

Find Daniela on Twitter, Instagram, and LinkedIn.

Visit Daniela’s personal project on emotional intelligence here.


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